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Difference between likes and leads ?

Many service providers confuse clients saying they will get millions of views and likes. Please understand, there is no use of millions of likes on your facebook page. What matters are leads. There are two modes of marketing on facebook or other platforms, one which gets you likes and the other which converts visitors to potential leads. The lead generating campaigns are a bit costlier than like generation campaigns. For example you can get one like for like .10 paise and one lead for about Rs. 20/-.. So when you are going for digital marketing, go for leads and not likes. Your page may have Zero likes, but it can generate 50 leads through paid ads. Be wise, think wise and take action wisely.

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